Swinburne University of Technology has appointed Initiative to oversee the University’s advertising portfolio, following a competitive tender process. The appointment sees Initiative continue as the advertising partner for Swinburne University of Technology, having won the business initially in 2015. Initiative’s multi-channel assignment for Swinburne University of Technology will see advertising strategy, planning and execution focused

Initiative Perth MD Luke O’Sullivan has named as one of Business News’ 40 under 40 winners for 2019. O’Sullivan was cited for his carefully-planned, team and client-centric approach to building the agency throughout 2018 – the agency’s best-ever year in the WA market. Its success in business development included being co-appointed to the Government of

RSH Global, headquartered in Kolkata, with three brands under its umbrella JOY, X-MEN and Karis; offers quality personal care products at affordable prices. Poulomi Roy, Chief Marketing Officer, RSH Global, said, “We at RSH Global are gearing up for the next phase of growth and have adopted a multi-fold strategy to achieve our business objectives.

IPG Mediabrands India has come up with a film featuring the communication network company’s women leaders across all their offices in India. On account of this year’s International Women’s Day theme, #BalanceForBetter, IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India. IPG has 10

Initiative has appointed Alok Sinha as chief strategy officer. Sinha will be driving Initiative’s strategic planning nationally. He moves from Ogilvy where he headed strategy for the northern region as president – planning. Shashi Sinha, CEO, IPG Mediabrands, said, “Alok comes with multifaceted experience which is rare to find – research, consumer insight, tools, media

Initiative has appointed Richard Zhang, to Managing Director Initiative Shanghai. In his new position as Managing Director Initiative Shanghai, Zhang will take a lead on integrated agency direction including client relationship management, business growth and development. Will Anstee, President Initiative APAC commented, “I am incredibly excited to welcome Richard to Initiative China. His media intelligence

Initiative announce the promotion of Arun Sharma to the role of chief operating officer (COO) for the Delhi region. As senior partner of Initiative, Sharma played a pivotal role in spearheading one of the top clients of the agency, Reckitt Benckiser. Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched