The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent

Initiative India wins the media duties of Unacademy

October 22, 2019 | Share this article

Initiative India has bagged the media duties of ed-tech startup, Unacademy. The account was won following a multi-agency pitch. Initiative’s Bengaluru office will handle the account. Vaishali Verma, CEO, Initiative India, said, “The education technology industry in current times is not just a content provider but curator and hence plays a pivotal role in nation

Initiative India, the full service media agency of IPG Mediabrands, has bagged the media mandate of e-pharmacy brand 1mg, highly placed sources have told exchange4media. The mandate was awarded after a multi-agency pitch. The account will be handled out of the agency’s Delhi office. The e-pharmacy brand will now be foraying into advertising for the

Mindshare wins Agency of the Year at EMVIES 2019

October 5, 2019 | Share this article

The 19th edition of The Advertising Club’s EMVIE Awards concluded on Friday, 04 October 2019 at St. Regis in Mumbai. The EMVIEs saw around 1079 entries, from 42 agencies participating in the competition. The event saw 29 Gold and 38 Silver EMVIE Trophies being presented. View the Full Article

One of Australia’s longest running super funds, LUCRF Super, is launching a national brand awareness and membership drive with creative work developed by Initiative’s creative and content division, Initiative Studio. The new campaign goes to market this week on television and will be followed by Out of Home and other select digital channels. The creative

From trained anthropologists to rock concert managers, from gutsy entrepreneurs to corporate climbers, Campaign’s Women to Watch list represents 40 incredible stories of women with the skill and determination to not only succeed personally but also to lift others up around them. Every woman on this list has invested heavily in her career, spending hours

IPG Mediabrands agency Initiative has won global media planning and buying duties for online food delivery company Deliveroo, following a competitive pitch managed by eBiquity. Deliveroo operates in over 500 towns and cities including in Australia, Hong Kong, Singapore, Taiwan, the Netherlands, France, Belgium, Ireland, Spain, Italy, the UK, United Arab Emirates, and Kuwait. The

OMD Singapore takes top honours with McDonald’s licensee HanBaoBao, while PHD Singapore leads award count. Omnicom Media Group stole the show at the Singapore 4As’ Singapore Media Awards (SMA) Friday night, walking away with 14 awards, vastly outpacing competing holding groups. OMD Singapore was named Media Agency of the Year and was also the Grand

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don’t want to hear about. Telcos have a tough lot in life. No one wants to hear about—or even think about—the details of the network they’re using to access the internet. Your service either works to your satisfaction, or