Initiative global CEO Mat Baxter “isn’t scared” by the rise of the consultancies, saying it will force others to simply “up their game”. He told AdNews management consultants could be viewed as a good thing for the collective industry, with more competition raising the bar while also giving way to “price recalibration”. View the Full

Groupon moves EMEA and APAC media to Initiative

June 12, 2019 | Share this article

Groupon, the online marketplace, has awarded its EMEA and Asia-Pacific media planning and buying account to Initiative. The win follows a competitive pitch that ran from February to May. It was handled directly by Groupon. Initiative will work across 15 countries for the brand. View the Full Article

“There aren’t many disruptors in the media agency space anymore. Everybody is pretty boring and bland,” global CEO of media agency Initiative Mat Baxter told the out of home industry at a fireside discussion yesterday. And his chief strategy officer Sam Geer took it one step further. “This is how we see the media agency

Initiative has been awarded gold for its LGBTI inclusion program at the 2019 Australian Workplace Equality Index awards, which assess workplaces on their progress and impact in the space. The agency won gold in the small employer (less than 200 people) category and was also named small employer of the year. Other winners included ANZ,

IPG Mediabrands Bag Four IAI Awards

May 10, 2019 | Share this article

On May 8th, IPG Mediabrands China walked away with four awards at the 19th IAI International Advertising Awards ceremony in Beijing. AMP (Audience Measurement Platform) has been highly recognized by the industry for its excellent market performance since its launch. Just after being awarded the Product of Digital Influence at the China Advertising Digital Awards,

Initiative Australia has further elevated its strategy capabilities with the appointment of international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy. Maggs is formerly vice president, director of strategy and global good at Initiative New York where, in parallel with his client assignments, he developed a strong career in

Initiative wins Tourism Vancouver account

May 7, 2019 | Share this article

Tourism Vancouver has appointed Initiative Australia to its media account, following a successful collaborative ideation process with McCann West in Vancouver, Canada. The agency will work across Tourism Vancouver’s media strategy, planning and buying with a focus on digital media.

Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line. The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom. “We look forward

Initiative Australia has named Chris Colter as national strategy director. Colter joins from fellow IPG Mediabrands agency UM, where he has held a number of roles since 2012, most recently as Sydney strategy director. In this role, he became known for his work on the Tourism Australia Dundee campaign. “We are delighted to have Chris