February 10, 2020 | Share this article

Australia’s mortgage broker Aussie has appointed Initiative to its national media portfolio. The appointment comes as Aussie continues to strengthen and grow its brand. Says Sascha Hunt, head of marketing at Aussie: “In our competitive review, Initiative impressed us with their overall proposition and alignment to the Aussie brand and culture. Initiative has digital performance

Goodman Fielder has announced its selection of Initiative to handle the Goodman Fielder media portfolio for its Australian business following a competitive review. Says Christine Fung, head of marketing, retail, at Goodman Fielder: “Initiative’s positioning around the cultural relevance of brands really resonated and impressed us in the review process. It aligns completely with our

Meet the 2019 40 Under 40: Melissa Fein

January 2, 2020 | Share this article

Read about Melissa Fein of Initiative Australia, one of the 40 young industry professionals we’ve selected as representing Asia Pacific’s next generation of marketing and communications leadership. Link to main Article

Media agency Initiative has researched Australia’s Hottest 100, the cultural moments of 2019. For the second year running the agency examined 10 verticals and the moments that mattered. This year’s list ranges from the absolute domination of Avengers Endgame in movies to the invasion of politics into the world of E-Sports. The categories: Gaming, Movies,

All the winners from the 2019 Mumbrella NeXt Awards

December 10, 2019 | Share this article

13 up-and-coming industry stars have been recognised at the 2019 Mumbrella NeXt Awards, incuding UM’s Jack Graham taking out Media Agency Talent, and VMLY&R’s Isaac Anthony winning Creative Agency Talent. 2019 Mumbrella NeXt Awards: Media Agency Talent (sponsored by Think TV): Jack Graham – UM Business Administration and Support: Scott Laird – Initiative Media View