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Goodman Fielder has announced its selection of Initiative to handle the Goodman Fielder media portfolio for its Australian business following a competitive review. Says Christine Fung, head of marketing, retail, at Goodman Fielder: “Initiative’s positioning around the cultural relevance of brands really resonated and impressed us in the review process. It aligns completely with our

Media agency Initiative has researched Australia’s Hottest 100, the cultural moments of 2019. For the second year running the agency examined 10 verticals and the moments that mattered. This year’s list ranges from the absolute domination of Avengers Endgame in movies to the invasion of politics into the world of E-Sports. The categories: Gaming, Movies,

All the winners from the 2019 Mumbrella NeXt Awards

December 10, 2019 | Share this article

13 up-and-coming industry stars have been recognised at the 2019 Mumbrella NeXt Awards, incuding UM’s Jack Graham taking out Media Agency Talent, and VMLY&R’s Isaac Anthony winning Creative Agency Talent. 2019 Mumbrella NeXt Awards: Media Agency Talent (sponsored by Think TV): Jack Graham – UM Business Administration and Support: Scott Laird – Initiative Media View

The new boss of Interpublic’s media buying operation has claimed it can close the gap on larger agency rivals because “strategic capabilities” in data and technology now “get you to parity with the strongest players”. Daryl Lee, who was promoted to global chief executive of IPG Mediabrands in September, said the Interpublic media division’s recent