With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don’t want to hear about. Telcos have a tough lot in life. No one wants to hear about—or even think about—the details of the network they’re using to access the internet. Your service either works to your satisfaction, or

Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we speak to Initiative Melbourne strategy director Sam Enshaw. View the Full Article

Sam Geer, chief strategy officer at Initiative Australia, says this is the first report in a series to stimulate discussion and thought across the industry.Initiative Australia has launched an exploration of mental health and sport — Culture Shock — with marketers and the communications industry the main targets. “At Initiative we relentlessly explore cultural trends

Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission via media agency Initiative. Designed to help promote safe driving messages throughout the Perth metropolitan area, the campaign ‘Don’t text behind the wheel’ ran for one month, with 50 drivers covering 93,610 kilometres – equivalent to driving around

Mike Kay has been appointed head of client advice and business development at Initiative Sydney following a series of new business wins at the agency, including the $30 million Carnival Australia portfolio, KPMG, ARN and Fujitsu. “Our Sydney clients and media-owner partners will benefit greatly from Mike’s experience and leadership capabilities,” said Initiative Australia CEO

Initiative global CEO Mat Baxter “isn’t scared” by the rise of the consultancies, saying it will force others to simply “up their game”. He told AdNews management consultants could be viewed as a good thing for the collective industry, with more competition raising the bar while also giving way to “price recalibration”. View the Full

Groupon moves EMEA and APAC media to Initiative

June 12, 2019 | Share this article

Groupon, the online marketplace, has awarded its EMEA and Asia-Pacific media planning and buying account to Initiative. The win follows a competitive pitch that ran from February to May. It was handled directly by Groupon. Initiative will work across 15 countries for the brand. View the Full Article

“There aren’t many disruptors in the media agency space anymore. Everybody is pretty boring and bland,” global CEO of media agency Initiative Mat Baxter told the out of home industry at a fireside discussion yesterday. And his chief strategy officer Sam Geer took it one step further. “This is how we see the media agency

Initiative has been awarded gold for its LGBTI inclusion program at the 2019 Australian Workplace Equality Index awards, which assess workplaces on their progress and impact in the space. The agency won gold in the small employer (less than 200 people) category and was also named small employer of the year. Other winners included ANZ,