Initiative

Mindshare wins Agency of the Year at EMVIES 2019

October 5, 2019 | Share this article

The 19th edition of The Advertising Club’s EMVIE Awards concluded on Friday, 04 October 2019 at St. Regis in Mumbai. The EMVIEs saw around 1079 entries, from 42 agencies participating in the competition. The event saw 29 Gold and 38 Silver EMVIE Trophies being presented. View the Full Article

One of Australia’s longest running super funds, LUCRF Super, is launching a national brand awareness and membership drive with creative work developed by Initiative’s creative and content division, Initiative Studio. The new campaign goes to market this week on television and will be followed by Out of Home and other select digital channels. The creative

From trained anthropologists to rock concert managers, from gutsy entrepreneurs to corporate climbers, Campaign’s Women to Watch list represents 40 incredible stories of women with the skill and determination to not only succeed personally but also to lift others up around them. Every woman on this list has invested heavily in her career, spending hours

IPG Mediabrands agency Initiative has won global media planning and buying duties for online food delivery company Deliveroo, following a competitive pitch managed by eBiquity. Deliveroo operates in over 500 towns and cities including in Australia, Hong Kong, Singapore, Taiwan, the Netherlands, France, Belgium, Ireland, Spain, Italy, the UK, United Arab Emirates, and Kuwait. The

OMD Singapore takes top honours with McDonald’s licensee HanBaoBao, while PHD Singapore leads award count. Omnicom Media Group stole the show at the Singapore 4As’ Singapore Media Awards (SMA) Friday night, walking away with 14 awards, vastly outpacing competing holding groups. OMD Singapore was named Media Agency of the Year and was also the Grand

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don’t want to hear about. Telcos have a tough lot in life. No one wants to hear about—or even think about—the details of the network they’re using to access the internet. Your service either works to your satisfaction, or

Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we speak to Initiative Melbourne strategy director Sam Enshaw. View the Full Article

Sam Geer, chief strategy officer at Initiative Australia, says this is the first report in a series to stimulate discussion and thought across the industry.Initiative Australia has launched an exploration of mental health and sport — Culture Shock — with marketers and the communications industry the main targets. “At Initiative we relentlessly explore cultural trends

Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission via media agency Initiative. Designed to help promote safe driving messages throughout the Perth metropolitan area, the campaign ‘Don’t text behind the wheel’ ran for one month, with 50 drivers covering 93,610 kilometres – equivalent to driving around

Mike Kay has been appointed head of client advice and business development at Initiative Sydney following a series of new business wins at the agency, including the $30 million Carnival Australia portfolio, KPMG, ARN and Fujitsu. “Our Sydney clients and media-owner partners will benefit greatly from Mike’s experience and leadership capabilities,” said Initiative Australia CEO