Initiative

Australasia’s largest automotive aftermarket parts and accessories provider, Genuine Parts Company (GPC) ANZ, has appointed Initiative Melbourne to manage its media planning and buying portfolio following a competitive pitch process. The handover is official from June 2020 and covers both the Australian and New Zealand markets. GPC ANZ manages a substantial portfolio of automotive aftermarket,

Tonight, adland’s best and brightest swapped stilettos and tuxedos for tracky dacks and slippers to attend B&T’s 30 Under 30 Awards night from the comfort of their own homes. If you missed it or want to rewatch, you can do so here. A decent 32 awards across 12 categories were awarded tonight (well, they’ll be

IPG Mediabrand’s Initiative has topped Australia’s pitch league for total new business, including retentions, in the first quarter of 2020. Independent consultancy COMvergence calculates Initiative’s wins totalled $US20 million in the three months to the end of March. Australia pitches were scarce over the quarter with only 12 moves and pitches recorded for a total

Ever spent hours on the couch, scrolling through the web and your social apps, just wondering if you could ever make a job out of it? Well, apparently you can. One of Australia’s most successful media agencies, Initiative, is looking for three young gun uni students, who know what’s happening on the internet better than they

Initiative Australia CEO Melissa Fein has announced the appointment of Sam Geer (main photo) as managing director of the national agency. He has been chief strategy officer for Initiative Australia since August 2018. In a concurrent appointment, Chris Colter (pictured below)is being appointed to Geer’s chief strategy officer role. Fein commented: “We are placing Sam

See the APAC change-makers, leaders, achievers and rising stars shortlisted for the fourth Women Leading Change Awards. The shortlist for the fourth edition of the Women Leading Change Awards includes finalists in 11 individual categories, two company categories, two campaign categories and two special categories. Link to main Article

Part 3: Accelerating Media Trends and Brand Opportunities Co-written by Laura Wang, Strategy Executive, Initiative ChinaWilliam Wun, Head of Strategy, Initiative ChinaAbby Wong, Chief Strategy Officer, Initiative Greater China As the country celebrated the end of the city-wide lockdown of Wuhan after 76 days last week, China entered a period of recovery and stabilization that

Editor’s note: China is about two months ahead than the rest of the world in the fight against COVID-19, and our team from China is leveraging this foresight to offer their thoughts on the long-term impact of COVID-19 and the post-pandemic implications for brands. This is the first entry in the “COVID Lessons from China”