Cadreon

IPG Mediabrands Ad Tech specialist unit, Cadreon, has announced two major leadership promotions. Jonathan Beh has been elevated to CEO of Cadreon China, and Allan Lina to head of Cadreon Philippines. Beh has already been heading up activities Cadreon China for just over a year and has been credited internally for being a pivotal catalyst

International Advertising Association (IAA) Young Professionals is making strides towards better wellbeing in the advertising industry, attempting to bring an end to the stigma surrounding mental health. With 56 per cent of the advertising industry experiencing mild to severe depression compared to the national average of 36 per cent, the next generation of Sydney advertisers

Cadreon, the ad tech specialist unit within IPG Mediabrands, has made senior appointments to newly created leadership roles across APAC. It claims this is the signaling of growth and penetration of its programmatic technology solutions. Lani Jamieson, formerly head of digital media at DWA, Dentsu Aegis Network, and programmatic director Omnicom Media Group has been

Natalie Hatch, programmatic strategist at IPG Mediabrands’ Cadreon, was one of the lucky 50 rising talents across Australia and New Zealand invited to take part in Verizon Media’s inaugural Brand Love Academy. Here are her takeaways from the day… On Wednesday the 27th of March, 50 budding media professionals walked into Verizon Media’s Brand Love

The Trade Desk’s Henry Shelley and Cadreon’s Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.Agencies and brands must get their digital advertising technology houses in order took take advantage of the huge opportunity that is Southeast Asia, said The Trade Desk’s Southeast Asia general manager Henry Shelley. In an

At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace. It’s no secret that Southeast Asia is a fast-changing landscape for advertisers. But consider this: 40 percent of the population of 659 million falls into the MACS category (middle-class and affluent consumers.) Over the next

Global clients expect consistency in skill sets and approaches towards the distribution and tactics that drive a brand strategy across the world. In an effort to provide global clients with consistency in capabilities around data, programmatic, and technology stacks, IPG Mediabrands recently held an internal conference and leadership training sessions for Cadreon in Singapore. Speaking