Carnival appoints Initiative as media agency of record
Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line.
The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom.
“We look forward to trailblazing new paths to market for each brand, pioneering new ways for Australians to enter and engage with the cruising category, as well as growing the culture of cruising in Australia,” Melissa Fein, CEO of Initiative Australia, said.