Brands Need to be at Their Customers’ Service

February 25, 2016 | Share this article

In this guest post Travis Johnson says this year’s Mobile World Congress highlights why brands need to understand customer needs and solve pain points in order to win their business and the right to conversation.


The theme for this year’s Mobile World Congress in Barcelona is ‘Mobile is Everything’. And I think all of the 100,000 or so attendees recognise the significance that this device plays in our lives – indeed for all 193 minutes of average usage per day.

However, having been to the last few congresses, it’s interesting to see that this year there really aren’t that many game-changing announcements nor shiny new bits of hardware.

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