Big agencies losing a lot by not participating in Goafest, says Shashi Sinha
Technology is a great leveller and creativity is no more the fiefdom of large creative agencies, believes Shashi Sinha, CEO, IPG Media Brands.
Talking about the arm length distance big advertising agencies have maintained from the Goafest by not participating at all in the last few years, Sinha, who’s also the Secretary of the Advertising Club and Chairman of the Awards Governing Council, said these agencies were losing big time.
“Participation of the big agencies is always a challenge. I don’t think there has been any significant change from last year. There are a few who have dropped out, and there are a few who have stepped in,” he said.