IPG Mediabrands has named Arun Kumar as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Mr Kumar will focus on the development, prioritisation and management of the group’s data, technology and applications. Mr Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights and technology divisions.
Collectively, the group now reporting into Mr Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets. As such, Mr Kumar will report to Philippe Krakowsky, Chairman of IPG Mediabrands and Chief Strategy Officer for IPG.