ANALYSIS: IPG’s Michael Roth on strategy and what advertising clients want
Michael Roth, the CEO of the Interpublic Group of Companies, says his company’s “open architecture structure” sets his business apart in the advertising industry.
By that he means open collaboration across business units and agencies.
“We can show that we can work together on a client basis, bringing all these resources together, there’s no need for them to use anyone else,” he told an analyst briefing after releasing IPG’s third quarter results.
“And the relationship we develop as a business partner to our clients is indestructible when that works correctly. So that’s the whole premise. And that’s the differentiator between IPG and the other agencies.”
Analysts at Evercore ISI describe IPG’s September quarter organic net revenue growth of +1.4% as solid. Headline net revenue rose 8.7% to $US2.06 billion.
“Strength was driven by their media, healthcare, public relations, and sports & entertainment offerings,” write Evercore ISI analysts David Joyce, John Belton and Vijay Jayant in a note to clients.