Agency Report Card 2018: Reprise

March 19, 2019 | Share this article

IPG Mediabrands has done a lot of overhauling at its agencies UM and Initiative in the past couple of years, but perhaps none have been as significant as the change that saw Reprise relaunch as a fully-fledged digital agency, incorporating both Society and Ansible under one banner.

Reprise officially launched in 12 markets in May last year, and Ben Poole says despite the agency having had a previous life, 2018 was very much “year one”. Given the amount the digital shop achieved in APAC in its first year, the new Reprise has made a strong start to its tenure in the region.

View the Full Article