ADS ON WHEELS DELIVERS MOBILE CAMPAIGN MESSAGE FOR THE ROAD SAFETY COMMISSION VIA INITIATIVE

August 8, 2019 | Share this article

Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission via media agency Initiative.

Designed to help promote safe driving messages throughout the Perth metropolitan area, the campaign ‘Don’t text behind the wheel’ ran for one month, with 50 drivers covering 93,610 kilometres – equivalent to driving around the Earth more than twice.

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