We explore some of the major preoccupations of today’s media-agency world, from consultancy expansion to building the right talent pipeline.
The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new competitive overlap, the insatiable hunger for content and the increasing dominance of data, how are agencies differentiating themselves?
Making data magical is also a goal of UM, which in July 2018 acquired Acxiom, one of the world’s largest independent data providers.