After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the
Here’s a primer for marketers on how to conduct research to drive better returns on investment. Pay attention, there will be TOUGH quiz. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of
Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role Business Wire NEW YORK — September 9, 2020 IPG Mediabrands today announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s
IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands’ spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners. “We have introduced updated elements including a
From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety. In an era of rapid social-media growth and a similarly rapid uptick in misinformation, an IPG Mediabrands study checks into the progress social platforms are making, or failing to
It would have been very easy for Initiative to cancel its internship program this year – many of the media agency’s competitors did just that as COVID-19 began to take a toll. But instead, the ‘Iso Internship’ was born, an online alternative to the business’ face-to-face program. Mumbrella’s Brittney Rigby speaks to people and culture
We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share
NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms
NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms
There are lots of great ideas and intents being shared around about what a post-COVID world might look like, but I call a little ‘BS’ on a lot of it. Not because I am a cynic or a naysayer – far from it – but because I think we underestimate how much Henry Ford’s nine-to-five