Becoming Mother V

“How did you become you?” A question often asked by the youngest and newest talents during our regular Coffee with the CEO conversations, I listened and mused on this. How did I become me? Not “How did you build a category-leading, multi-awarded, and globally-recognized company in just five years after retiring twice?” Not, “How did

Mark Coad on Mediabrands’ COVID-19 response: ‘We’d rather overreach and give back than ask again’

After six months in the job, Mediabrands’ chief executive Mark Coad speaks with Mumbrella’s Brittney Rigby about handling a crisis in a new business, why pitching has become more humanised since ‘ditch the pitch’, and what media agencies and marketers should be thinking about. Here, in the first part of that interview, Coad clarifies the

Campaign Crash Course: How to conduct effective research

Here’s a primer for marketers on how to conduct research to drive better returns on investment. Pay attention, there will be TOUGH quiz. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of

IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role Business Wire NEW YORK — September 9, 2020 IPG Mediabrands today announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s

IPG Mediabrands simplifies branding globally

IPG Mediabrands has streamlined its branding globally to Mediabrands, as part of its brand evolution. In a statement to Marketing, Mediabrands’ spokesperson said it explored a light refresh to its branding materials in order to drive consistency in how it communicates within its network, and across its community of partners. “We have introduced updated elements including a

Audit assesses social-media platforms’ progress toward responsibility

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety. In an era of rapid social-media growth and a similarly rapid uptick in misinformation, an IPG Mediabrands study checks into the progress social platforms are making, or failing to

Inside Initiative’s ‘Iso Internship’: Yanking down geographical barriers to get ahead in the talent race

It would have been very easy for Initiative to cancel its internship program this year – many of the media agency’s competitors did just that as COVID-19 began to take a toll. But instead, the ‘Iso Internship’ was born, an online alternative to the business’ face-to-face program. Mumbrella’s Brittney Rigby speaks to people and culture

The Race to the Next Platform in APAC: The Super App

One of the biggest platform phenomena to emerge from APAC in recent years has to be the super app. What is a super app? It is many apps within an umbrella app, or perhaps it is actually not really an app as much as an operating system for smartphones. Now, mention the word ‘super app’

Survival of the thoughtful

As global recession fears rise, IPG Mediabrands’ APAC chief shares his thoughts on how to navigate a challenging economic market. There can be little doubt that 2020 is shaping up to be a bumpy economic ride. When we awoke on 1 January, the Organisation for Economic Co-operation and Development (OECD) was already expecting the slowest

IPG Mediabrands APAC CEO Leigh Terry warns market on Coronavirus ‘knock-on’

IPG Mediabrands’ APAC boss Leigh Terry has warned of a “knock-on effect” as concerns around the Coronavirus spread to consumer and business confidence. Major brands including Apple, Qantas, Salesforce, Facebook and Hyundai are just some of the brands feeling the sting. Terry says while it’s too early to tell what the full impact will be,