Our Young Gun profile takes a look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today we speak to Initiative Melbourne strategy director Sam Enshaw. View the Full Article

Smart humans key to the data

August 19, 2019 | Share this article

UM Australia chief executive Fiona Johnston claims the turnaround strategy at the company has started to pay dividends, but says the industry is still struggling to come to grips with the data -explosion taking over advertising. The company, a division of IPG Mediabrands, has secured 10 new clients, including the Australian government, Maserati, Just Eat,

In September of 2018, the Supreme Court in India repealed Section 377 delivering a sense of freedom to millions of LGBTQIA+ people in the country by granting them constitutional equality. While India today marks the nation’s 73rd Independence Day it is the Pride community’s first. To commemorate this, prominent community members and a few of

Sam Geer, chief strategy officer at Initiative Australia, says this is the first report in a series to stimulate discussion and thought across the industry.Initiative Australia has launched an exploration of mental health and sport — Culture Shock — with marketers and the communications industry the main targets. “At Initiative we relentlessly explore cultural trends

Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission via media agency Initiative. Designed to help promote safe driving messages throughout the Perth metropolitan area, the campaign ‘Don’t text behind the wheel’ ran for one month, with 50 drivers covering 93,610 kilometres – equivalent to driving around

Kmart Australia, which is owned Wesfarmers, worked with agency Universal McCann and immersive technology developer OmniVirt on the effort, which lets consumers virtually visualize decor and furniture products available at the chain’s stores in their home and other environments. Users can select and move the products via their smartphone camera without having to download a

Allianz Malaysia Berhad’s (Allianz Malaysia) recent campaign with Universal McCann (UM) rewards both customers and non-customers with a 10 out of 10 brand experience. The Allianz ‘Always 10’ campaign is a follow up of last year’s Discover A-Z Campaign that rewarded customers for learning more about insurance. View the Full Article

The Mentally Healthy Change Group (MHCG), a collective of leaders in the creative, media and marketing industry, have launched the Heart On My Sleeve storybook to help remove stigma around mental health in the industry. The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56% of participants showed

UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide closed their doors for the day as employees volunteered at philanthropic organisations around the world. Originally launched in 2016 under UM’s corporate social responsibility initiative, Better World, the agency’s annual